Tough Guise

Last class we watched a movie called "Tough Guise". This movie attempted to look at pop culture and identify many of the reasons why "boys don't cry". In writing Valenti does just the same in her chapter called instead "Boys Do Cry". In one part of this chapter called Men Should Act Like Men, she references an add for the beer brand Milwaukee's Best. In this add when a man tries to soak up grease on his pizza with a napkin he is crushed by a giant beer can. Valenti then questions the moral of this story: "Act like 'a girl' and be killed by giant beer cans." Although the likelihood of a giant beer can dropping out of the sky to crush everyman who acts like "a girl" is highly unlikely, it does enforce a certain stereotype of men. Men must be tough all the time. But is it really unmanly of a man to wipe off his pizza because he is concerned for the effects it has on his health. I don't think so. This made me question, who actually does? Who is actually so concerned with criticizing another person's eating habits that they will condemn someone for trying to look out for their health by calling them a girl? Well I have concluded that the media is. Why is this, you ask? Because it is profitable. Although this ad is highly unrealistic and based on complete fallacy, I am sure that the beer company made a few dollars off of this one because no one wants to be unmanly. So my moral of the story: stop listening to what our society is trying to make you do and wipe some grease off of the pizza, its gross! After all, when was the last time someone you know got crushed by a giant beer can?